Industry Marketing Lead
We are seeking an Industry Marketing Lead to shape and deliver our marketing strategy across the Legal and Public Sector (Multi-Academy Trusts and Housing Associations).
Softwerx is seeking a dynamic Industry Marketing Lead with sharp project management skills and a meticulous eye for detail to plan and execute Softwerx’s industry-led marketing approach within two industries: Legal and Public Sector (Multi-Academy Trusts and Housing Associations). The Industry Marketing Lead will be joining a growing marketing team in an exciting and collaborative, fast-paced environment.
The successful candidate will be a team player with excellent communication, administration and organisational skills. They must have a can-do attitude with the ability to work well under pressure and will play a key role in the company’s overall growth strategy by effectively shaping Softwerx’s industry marketing strategy.
Overview
Contract type: Permanent
Location: This is a hybrid role with occasional travel across the UK and weekly visits to the Cambridge Head Office at CB22 3GN (may change depending on business requirements).
Hours of work: Full time 37.5 hours per week 9am – 5.30pm Monday – Friday.
Salary: £35,000 - £40,000 pa dependent on experience.
Key Responsibilities
· Full end-to-end project management of all industry-specific activities, collaborating with other members of the marketing and sales teams to ensure accurate messaging and effective execution.
· Contribute to the industry-specific marketing strategy based on Softwerx’s priorities and future roadmap, reviewing past campaigns and presenting a case (if applicable) for executing them again.
· Manage the creation of industry-specific content, including but not limited to brochures, Microsoft PowerPoint slides and copy for advertisements in collaboration with a selected 3rd party agency as required.
· Work closely with the Events Lead and the wider marketing team where required to plan and execute 3rd party industry-specific events.
· Manage end-to-end planning and reporting on the Microsoft Dynamics Customer Insights platform and with 3rd party suppliers as needed.
· Ensure all campaigns adhere to Softwerx’s brand guidelines and are executed to a high standard.
· Attend and manage industry-specific tradeshows and conferences as required.
· Anticipate any future challenges during campaign planning so they can be mitigated in good time.
· Work closely with other sales and marketing functions, taking on strategic projects where required that will align and contribute towards wider marketing and business objectives.
Essential Experience
· Degree in Marketing or a related field.
· 3+ years of professional industry-specific marketing experience (or equivalent), preferably within Legal or Public Sector within IT or cybersecurity.
· Proven experience in end-to-end delivery of industry-specific activities, preferably within IT or cybersecurity.
· Able to work independently and with a team, manage multiple priorities, and deliver results in a fast-paced environment.
· Comfortable with change, and a strong bias for action and attention to detail.
· Excellent communication skills (both written and verbal).
· Very strong organisational skills, with a capacity to manage multiple, simultaneous projects and initiatives.
Preferred Experience
· Experience working in the B2B cybersecurity sector
· Knowledge of the Microsoft Security ecosystem
· Knowledge and experience of using Microsoft Office, including Microsoft Dynamics.
Package
· Competitive base salary £35K - £40K (experience dependent).
· 25 days holiday per annum plus UK public holidays.
· Westfield Health Membership (offering cashback on health services plus discounts for retailers and gym memberships).
· Life Cover (2 x basic salary).
· Employer pension contribution (4% employer, 4% employee).
· Continual training and career development.
· Referral Scheme.
The successful candidate will be required to satisfy a right to work in the UK and a Standard DBS check at the conditional offer stage.
No agencies please.
- Department
- Marketing
- Locations
- Cambridge & Home
- Remote status
- Hybrid
About Softwerx
Softwerx Ltd is one of the leading Microsoft Security Practices in the UK, renowned for delivering top-tier cybersecurity solutions. With an ambitious growth strategy, we are dedicated to maintaining our position at the forefront of the industry. We pride ourselves on fostering an innovative and collaborative work environment that supports professional growth.